Eurobest Reveals 2013 Programme
Ahead of this year’s Festival, Eurobest has today released the 2013 seminar programme online. Across three days, an innovative schedule of 30 seminars and 12 workshops will focus around the theme of creative bravery; an exploration into the ideas that are pushing the limits of creativity.
This year’s programme will deliberately draw upon a broader spectrum of creative influences including sport, fashion, entertainment, art, design, religion, cutting edge technology and the latest human and cultural insights, whilst the presentation styles will range across inspiring speeches, live theatrical experiences, revealing interviews, practical demonstrations, displays of creativity and new viewpoints on long-standing industry challenges.
Mark Hogarth, Creative Director of Harris Tweed will join the Festival to discuss the significant renaissance of the brand; sharing his experience and discoveries as a five year image makeover was completed. Speaking about his appearance, Mark says that he is "looking forward to discussing the renaissance of the Harris Tweed brand at Eurobest. Delegates can look forward to a presentation that will examine the subtle image transformation that has put Harris Tweed at the vanguard of heritage inspired style. The product - sometimes criticised as old-fashioned - has remained the same but provenance and artisanal skill have been successfully packaged for 21st century success. For Harris Tweed the last five years truly have been a 'new twist on an old yarn' and I'm confident that delegates will gain both practical and philosophical inspiration from this presentation."
In a tale of determination and talent, Gwyn Jones, Global CEO of BBH, will take a retrospective look at the formation of his career starting with his placement on BBH’s first graduate intake followed by his 26 year rise to overseeing all offices in the global BBH network. He will be joined by one of the agency’s young rising stars, Ben Shaw, and together they will provide a lively debate on how talent and brilliant creative energy is fostered from the top down, whilst new ideas work from the bottom up.
At this year’s Cannes Lions, agency Y&R New Moments New Ideas in Macedonia, took home the country’s first Titanium Lion for their ad ’10 Metres Apart’. In an effort to promote understanding between Christians and Muslims in the war-torn nation, their ground-breaking concept convinced representatives from both religions to take part in a joint prayer, in the same location, just 10 metres apart. Now Creative Director, Dusan Drakalski, will bring the campaign to Eurobest, revealing how they solved a complex and highly emotional situation with a simple, well executed idea. Offering a first-hand experience of the concept, Dusan will be joined on stage by the religious leaders of both groups in Skopje, who will start the seminar with a live joint prayer.
Rodney Collins, McCann Truth Central European Director, McCann Erickson, will take to the stage in a Eurobest exclusive to share their findings from the business intelligence unit’s latest research study; The Creative Craft of Consumer Crisis. Talking about what delegates can expect from the seminar, Rodney Collins says, "We're excited to be launching exclusive new research at Eurobest this year on The Creative Craft of Consumer Crisis – which explores how consumers innovate, collaborate, and share in a time of crisis. Our European regional report draws on insights from consumers, shopkeepers, taxi-drivers, and journalists to examine how the crisis is leading to transformative opportunities in the shadow of the political and economic crises that roil the region. We think attendees will discover a different perspective on crisis after hearing the insights from the study."
Commenting on the agenda, Philip Thomas, CEO of Lions Festivals, says, “This is just a taster of what’s in store at Eurobest this year; the programme is bespoke and brave, tackling industry issues with bold and edgy content. It offers real insights into genuine risk taking and will leave attendees reinvigorated with fresh, innovative ideas and an understanding of the importance of being creatively brave. It’s a genuinely exciting line-up”.
Eurobest is taking place from 4-6 December in Lisbon, Portugal. The seminar programme is now online, providing details of further sessions which will come from the likes of Brothers and Sisters, BrandOpus, Crispin Porter + Bogusky, Happiness Brussels, R/GA and Holler. Additional speakers and the Workshop programme will be announced shortly. Further information including details of how to register and be a part of the Festival can also be found at www.eurobest.com.
