EURO RSCG Calls Fire Department: Rescues Kitten and Mixes Sauza Margarita
A smoking hot fireman, a kitten, and a margarita... Yes please!
Director Matt Lenski of Supply&Demand Integrated helms this sexy and hilarious Sauza Tequila brand film for EURO RSCG. Temps rise when a ridiculously handsome fireman rescues a woman from immediate distress. So how does this fireman put out the blaze? By mixing a perfect margarita with 100% Blue Agave Sauza tequila.
“During this collaboration with Euro we, almost militantly, followed the mantra ‘cheeky not cheesy’ while mixing the ingredients of the Sauza spot: Tequila, bone structure, and kittens... Everything is better with kittens,” notes Lenski.
The spot launched online April 16th, 2012.
Sauza Facebook: https://www.facebook.com/sauzamargaritas
Sauza Website: www.sauzatequila.com
Sauza Youtube: http://www.youtube.com/watch?v=z0hq4bBnYIM&feature=youtu.be
FORMAL CLIENT NAME: Beam, Inc.
CAMPAIGN TITLE: Sauza Tequila
EXECUTION TITLE: Make It With A Fireman
AGENCY: Euro RSCG Chicago
LAUNCH DATE: 4/16/2012
CHIEF CREATIVE OFFICER: Jason Peterson
ASSOCIATE CREATIVE DIRECTOR(s): Baptiste Limb & Ecole Weinstein
ART DIRECTOR(s): Baptiste Limb
COPYWRITER(s): Ecole Weinstein
FLASH DESIGNER: Sergio Vas
PRODUCTION COMPANY & CITY: Supply&Demand Integrated
DIRECTOR: Matt Lenski
EXECUTIVE PRODUCER (PRODUCTION CO): Tim Case
LINE PRODUCER: Caleb Omens
EDITORIAL COMPANY & CITY: ODD-NY
EDITOR: Georgia Dodson
MUSIC COMPANY & CITY: Duotone Audio Group, New York
EXECUTIVE INTEGRATED MUSIC PRODUCER: David Leinheardt
SOUND DESIGN COMPANY & CITY: Made, Chicago
SOUND DESIGNER: Todd Bernstein
ACCOUNT SERVICE SUPERVISOR: Beth Mygind
BUSINESS AFFAIRS: Bonnie Hamilton
PLANNER: Jenny Pike & Konrad Borkowski
ADDITIONAL CREDITS:
Deirdre Egan, Managing Director
Liz Lang, Account Director
Andy Shaw and Abby Allsop, Account Executives
INTEGRATED AGENCY TEAM
MEDIA: Starcom Chicago
WEBSITE/FACEBOOK REDESIGN & COMMUNITY MGMT: Liquid Thread Chicago
TOUR BUS & PR/MEDIA OUTREACH
