Ernie and the Elves Switch up Keebler Classics in Cookie Spot

Ferrero-owned Keebler has announced the launch of the newest E.L. Fudge innovation - Choco Vanilla. Derived from the Keebler Elf (E.L.F.), the E.L. Fudge has been around for over 30 years and includes Original and Double Stuffed cookies with fudge filling.

Now, the line expands with a reintroduction to the Keebler elves through the launch of the Choco Vanilla cookie and a new multimedia campaign developed in partnership with its creative agency of record, Anomaly.

An inverted version of the classic E.L. Fudge cookie with a chocolatey cookie on the outside and vanilla-flavoured crème on the inside, the cookie features more elf imprints than the O.G. E.L. Fudge Pack, with the full six-member cast represented (Ernie, Joy, Ella, Elwood, Leonardo, Buckets).

A 30-second spot sits at the centre of the campaign. In it, the elves welcome you into the Hollow Tree where the elves bake E.L. Fudge cookies deliciously the same: never changing and never will. That is… until Ella the elf pulls a forbidden lever and the classic cookie is changed – with chocolate on the outside. A 15-second cutdown accompanies the campaign.

The cookies are available for purchase nationwide today, May 1st, and the campaign is now live across TV, social, digital, and OLV.