Erich & Kallman Appointed Creative Agency for Cupcake Vineyards and Franzia Wines

Erich & Kallman, the independent, award-winning ad agency known for creating memorable and engaging campaigns, has been appointed as the creative agency for Cupcake Vineyards, the No.1 Premium Wine Brand in America, and Franzia, the world’s No.1 selling wine brand for the past 27 years. 

Both are owned by Livermore, CA based The Wine Group, one of the foremost producers of award-winning wines across more than 60 wine brands. The award-winning agency has been entrusted with developing dynamic campaigns for The Wine Group that showcase each brand’s unique characteristics. 

“We couldn’t be more excited about our partnership with The Wine Group,” said Eric Kallman, founder and chief creative officer of Erich & Kallman. “Cupcake Vineyards and Franzia are two of the most respected and popular brands in their segments and we’re looking forward to building on their legacies in engaging and thoughtful new ways.”

With offices in San Francisco and Austin, Erich & Kallman will oversee creative development across all media channels. The first campaigns developed are scheduled to launch in early 2025. 

“We love the insight, humour and imagination that Erich & Kallman bring to their work,” said Helen Kurtz, chief marketing officer, The Wine Group. “Our collaboration promises to further enhance Franzia and Cupcake Vineyards’ award-winning reputation for delivering high quality wine at unbeatable value.”