Entropico Announces New Roster Additions Julian Lucas and Prue Stent
Having Prue and Julian join our roster at the same time is a great example of the diversity of Entropico’s creative output”, says EP Kyle Blanshard. “Being able to meet all the creative needs of our clients - be they comedy-driven TVCs by Julian, or compelling, beautiful, and visceral photography by Prue - brings immense joy to the whole team.
With a keen eye for life's comedic quirks, Julian excels in turning the ordinary into the extraordinarily funny. His directorial style is a unique blend of laughter and discomfort, capturing the essence of human connection with an offbeat charm. Julian's talent lies not just in casting, but in transforming everyday moments into memorable cinematic experiences. His films are a playground where the peculiar becomes magnetic, and the mundane transforms into a canvas for comedic brilliance as seen in spots for Mitre 10, CUB and AHM. A master of dialogue-heavy scripts, Julian crafts conversations that resonate with authenticity and humour, creating a symphony of wit and charm. In a world often marked by predictability, Julian stands as a beacon of unconventional storytelling, infusing laughter into the wonderfully weird tapestry of life. He’s the architect of amusement, finding comedy between the cracks.
“I love that Entropico pushes boundaries both commercially and in the long form space, and it’s exciting to be joining a roster full of incredibly talented directors. I want to keep elevating my work, and this feels like the perfect playground to make that happen. I'm hungry to see what weird and wonderful things we can make together this year," said, director, Julian Lucas.
Known for her bold and unusual approach, Prue Stent is a photo-media artist who pushes the boundaries of traditional photography. Her work is characterised by vibrant colours and unexpected use of the human body, challenging viewers to reconsider their perceptions of beauty and form. Embracing the surreal, Stent creates striking compositions that defy expectations, inviting audiences into a world where nothing is as it seems.
"Joining the Entropico team feels like a natural fit for me as an artist who thrives on experimentation and collaboration. Their commitment to pushing boundaries aligns with my own ethos of challenging norms and redefining perceptions through photography. I look forward to working with their talented team to create engaging works that inspire and provoke audiences in new and exciting ways." Photographer, Prue Stent
Entropico adds these new talents to their roster at a time of great excitement and growth for the company. 2024 has seen Entropico push further into the US market, based out of their new Frogtown office in LA. While back at their HQ is Sydney, the team is pushing boundaries within the traditional advertising space of Australia, working on campaigns for clients including Samsung, Ubank, DFO, and NSW Government.
Entropico also celebrated a mammoth 2023, with the release of their debut feature film ‘ONEFOUR: Against All Odds’, to widespread critical and commercial acclaim. The film went to #2 on Netflix Australia. 2023 also saw some big award wins, including two Webbys for their work on feature-length interactive live-stream Game On for YouTube; A Bronze Cannes Lion and GOLD at AWARD Award in partnership with R/GA and GARUWA for short documentary Through the Fire with We Are Warriors; an Effie for the A-Leagues HCTF Music Video in the Innovative Media or Channel Solutions category with agency partners R/GA and BRING.
