Enhancing Brand Safety with Reticle

Despite the best efforts to maintain brand safety, recent high-profile incidents have underscored its challenges. For example, Taylor Swift’s Person of the Year article in Time was flagged as brand unsafe, highlighting how even esteemed content can be misclassified. Ads have also appeared alongside offensive or politically sensitive material or on platforms where brands had no intention of being associated.

These issues underscore a broader reality: traditional brand safety measures, while important, may not always fully protect your brand. Ads can sometimes land in unsuitable environments or miss out on valuable targeting opportunities due to the sheer volume and complexity of online content.

At Reticle, we recognise that brand safety is just one piece of the puzzle. Our approach goes beyond basic safety protocols by integrating advanced contextual targeting and emotional signal analysis. This means that not only are we working to prevent ads from appearing in inappropriate contexts, but we are also ensuring that they reach audiences who are most receptive to your message.

By leveraging Reticle's cutting-edge technology, you can enhance your brand’s safety and effectiveness in the digital space. Our solutions provide a comprehensive strategy to navigate and optimise your ad placements, ensuring your campaigns resonate with the right audience and maintain your brand’s integrity.

Discover how Reticle can help you achieve superior brand safety and maximise the impact of your digital advertising efforts. Contact us today!