Endy Mattress Invites Canadians to Take Advantage of Today

Endy, Canada’s Favourite Mattress, introduces a new brand platform that aims to connect with Canadians on a meaningful level, inspiring them to tap into their full potential and Rise to Shine.  

The updated brand look and feel, designed by The Hive’s creative team, builds upon Endy’s distinctive assets through a refreshed colour pallet, energetic typographic treatment and a candid, of-the-moment photographic style that projects a feeling of lives being lived.  

"We felt that now was the perfect moment for Endy to lean into brand storytelling and  communicate the emotional benefits of sleeping on Canada's best mattress,” says Julia Cooper, VP of marketing, Endy. “We engaged The Hive to build a breakthrough platform that would  resonate with Canadians and shake up a sleepy industry. With Rise to Shine, we are incredibly proud of the work we've created together." 

The integrated campaign is supported by a 30 and 15-second launch films, six-second digital and social ads, programmatic and display ads, and out of home media. The film spotlights all the amazing ways people harness the power of today, narrated by an unexpected and powerful voice: the day itself.  

Shorter-length video and static executions spotlight individual Rise To Shine moments. Powerful imagery is matched with declarative proclamations of optimism with headlines like: Today Is A Limited Time Offer, Look Up. It’s Today Out There, and There Is No Wrong Side Of This Bed.  

“From the start of the project, it has been a true collaboration with the team at Endy. We couldn’t be happier to launch a platform that breaks away from the expected bedtime tropes Canadians are used to seeing.” says Jung Ahn, co-ECD at The Hive Toronto. “Considering how full Canadians’ lives are these days, we’ve been able to identify and create a meaningful role for the Endy brand.”