Emotive wins TRESemmé account

Following a competitive pitch process, Unilever has appointed independent creative agency Emotive to lead its TRESemmé account This comes off the back of a strong 2022 for Emotive, who picked up 10 new clients and moved into their new Coogee Beach HQ. 

Emotive have worked with Unilever since 2017 across beauty and personal care brands including Lynx, Impulse and Toni and Guy, and recently launched Unilever’s first certified natural deodorant brand Schmidt’s in Australia and New Zealand. 

Says John McKeon, Marketing Director, Unilever: “We’re thrilled to be working with Emotive to breathe new life into TRESemmé at a time when consumer spending will be more hotly contested than ever. Their strategic and creative thinking demonstrated a strong understanding of and passion for the brand and their collaborative way of working aligns perfectly with our values.” 

Says Michael Hogg, Managing Partner and Head of Strategy, Emotive: “We really value the relationship we’ve built with the team at Unilever, and we’re excited to work together to ensure TRESemmé, an iconic brand with 75 years experience in making salon quality hair possible at home, is as meaningful to women today as it was when it launched.”

TRESemmé joins an impressive list of clients including Optus, Audible, Google, Pernod Ricard, Mount Franklin, Breville and ARN.