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Emirates’ Latest Spot Stars a Glamorous CGI Goose with a Taste for Luxury

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Untold Studios’ Ben Cronin directs the uplifting spot for Emirates starring Gerry, a wayward goose who likes to travel in style

Emirates’ Latest Spot Stars a Glamorous CGI Goose with a Taste for Luxury

Beginning in an idyllic naturalistic setting, we see the lead protagonist Gerry, a photorealistic Canada goose, part ways with his flock and opt for luxury. We see Gerry tucking into a four course meal whilst watching The Goose the Bad and the Ugly on an Emirates flight, before waving at his flock who pass by the window. 

Director Ben Cronin creates a palpable sense of luxury throughout the spot, mixing premium natural history cinematography with shots of the stylish interior of the Emirates Premium Economy cabin. The nuanced performance from the lead goose never strays too far into the anthropomorphic, whilst still maintaining a sense of universal charm. 

Ben Cronin, director and creative director at Untold Studios, explains, “I loved this script instantly and knew it was an endearing story to tell. Our VFX team did an amazing job bringing Gerry to life, especially as CGI birds are incredibly difficult to get right! We had a lot of fun making this spot and we hope everyone enjoys its playful spirit.”

The award-winning VFX team at Untold prevised the entire film before shooting. Filming mostly clean plates, with 3D printed and taxidermy goose stand-ins, the team then went to work on crafting the CGI geese. The project showcases a range of techniques from water simulation to matte painting as well as careful compositing to seamlessly integrate the CGI elements into the live-action plates.

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Brand: Emirates

SVP Brand & Advertising / Corporates Communications: Richard Billington

Global Brand & Content Manager: Yasmine Saade


Production: Untold Studios

Director: Ben Cronin

EP/Producer: Josh Davies

Production Manager: Ben Burdock

Production Assistant: Tia Varnnard

Director of Photography: Simon Richards

Editor: Matt Chodan

Edit House: Gorilla TV


VFX: Untold Studios

EP: Sophie Harrison

Producer: Lauren Oldfield

Production Assistant: Jordan Malonga

VFX Supervisor: Amir Bazazi

Compositing Supervisor: Alex Kulikov

Creature Supervisor: Chloe Dawe

Animation Lead: Geraint (Gez) Wright

VFX Lead: Jack Harris, Alex Doyle, Lewis Pickston, Justin Braun, Christian Baker

VFX Artist: Joe Kane, Shariq Altaf, Clement Petellaz, Vlad Pascanu, Matteo Antona, Kim Eja Felicia Petersen, Henry Affonso, Harry McCusker-Bland, Seung Ho Henrik Holmberg


Colour: Untold Studios

Colourist: Julien Alary

Genres: Luxury, Visual VFX, Comedy

Categories: Travel, Airlines

Untold Studios, Tue, 30 Aug 2022 11:08:29 GMT