Emirates’ Latest Spot Stars a Glamorous CGI Goose with a Taste for Luxury

Beginning in an idyllic naturalistic setting, we see the lead protagonist Gerry, a photorealistic Canada goose, part ways with his flock and opt for luxury. We see Gerry tucking into a four course meal whilst watching 'The Goose the Bad and the Ugly' on an Emirates flight, before waving at his flock who pass by the window. 

Director Ben Cronin creates a palpable sense of luxury throughout the spot, mixing premium natural history cinematography with shots of the stylish interior of the Emirates Premium Economy cabin. The nuanced performance from the lead goose never strays too far into the anthropomorphic, whilst still maintaining a sense of universal charm. 

Ben Cronin, director and creative director at Untold Studios, explains, “I loved this script instantly and knew it was an endearing story to tell. Our VFX team did an amazing job bringing Gerry to life, especially as CGI birds are incredibly difficult to get right! We had a lot of fun making this spot and we hope everyone enjoys its playful spirit.”

The award-winning VFX team at Untold prevised the entire film before shooting. Filming mostly clean plates, with 3D printed and taxidermy goose stand-ins, the team then went to work on crafting the CGI geese. The project showcases a range of techniques from water simulation to matte painting as well as careful compositing to seamlessly integrate the CGI elements into the live-action plates.