Elisa and Bob The Robot Connect Finnish Families in New Thought-Provoking Spot

Finnish telecom operator Elisa is tapping into the relationship between parents, children and their smartphones in their newest campaign. The new tear-jerking film depicts how the troubled relationship between the two characters escalates as the father tries to painstakingly reach out to his teenage son.

The campaign is based on the study that over half of the Finnish teenagers would actually like to spend more time with their parents: but as children turn to teenagers and social media platforms grow more and more complex for adults to keep up with, the connection between these two generations becomes under stress. The film is part of the larger campaign “Stay close”,  where the digital company sends a brand message reminding that time spent together in person is irreplaceable.