If you want to work out with Anu Igoni, you won’t find her pumping iron in a generic gym. No, the Co-founder and Creative Director of Finnish agency Bob The Robot can be found out on the Helsinki streets with a big hunting dog by her side. On the weekends though, she’ll ditch the Finnish capital in favour of her own island in the coastal town of Loviisa. These are activities we both respect and envy. 

Check out her Essential List here.

Travel

o Place of birth: Kotka. That’s eagle in English

o Hometown: Helsinki during the week. Loviisa on weekends

o Staycation: My own island in Loviisa

Anu's very own piece of paradise

o Vacation: I must have been African in my previous life

o Place of work: House of Bob’s

o Place of workout: Helsinki streets with big hunting dog

o Mode of transport: Jeep

o Miscellaneous Travel Essential: My own clothes hangers

Culture

o Artist: My son’s godfather Jani Leinonen

o Musician: At this moment listening to Cesária Évora

o Film director: Woody Allen

o Photographer: Tim Walker

o Film: I love watching kids’ stuff with my son

o Series: I was a huge Downton Abbey fan

o Commercial: I still sort of miss Flat Eric

o Music Video: Our agency just made one, so right now it is JVG

o Board Game: I prefer Yatzy

o Book: I am waiting for Donna Tartt to write something new

o Magazine: Condé Nast Traveler

Food and Drink

o Restaurant: Anahi in Paris

o Cheap bite: Herring

o Breakfast: I love to have it alone in a café

Anu prepares a light snack

o Dish: I am sort of a foodie

o Snack: Quark with berries

o Guilty Pleasure: Champagne

o Bar: Les Jardins de la Koutoubia in Marrakech

Kit

o Phone: iPhone 6 Plus

o Computer: MacBook Pro

o TV: What’s that?

o Headphones: Hate using

o Camera: My phone

o Pen / pencil: My son takes them all

There might be a pencil somewhere in there...

o Where you document an idea: Evernote

o Watch: Not using

o Footwear: Heels

o App: Weather forecast

o Website: Messy Nessy Chic

o Work program: Slack

o Digital work tool: The camera on my phone

o Analogue work tool: My Vuitton calendar