As Ireland’s leading supplier of energy, Electric Ireland strives to lead its customers towards a cleaner, greener, and smarter electric future.
Although most customers understand the importance of net zero, getting there involves new ideas, new services, new products and new thinking. It’s a lot of ‘new’ in a category that people already find complex and confusing.
Droga5 Dublin, part of Accenture Song, developed a new creative platform to support the achievement of Electric Ireland’s sustainability goals, enabling the brand to support and empower its customers during the most critical decade on the journey to net zero.
‘Your world, brighter’ means everything Electric Ireland does, has the ambition of making the customer’s world that little bit better and brighter. This comes to life across the brands product range and services like smart meter plans, which makes ‘Your usage, clearer’ or home charging for electric vehicles making ‘Your trips, greener.’
The creative campaign from Droga5 Dublin, part of Accenture Song, tells the charming story of two neighbours - an older woman, Maire and little boy, Charlie. By being smarter, cleaner, and greener - and a small bit mischievous - with her electricity, Maire makes Charlie’s world lighter and brighter.
The 60”ad will air from 24th August, with a 30" version live from 4th September.
The campaign will extend beyond TV to include social, digital, cinema, radio and VOD.