El Colony’s Guy Goossens Directs Single Shot Spot for D’Ieteren

Directed by El Colony’s Guy Goossens for car distributor D’Ieteren, this single shot inventive spot was created by Branded.Careers and produced by Bozon.

In a fast-paced and ever-changing world, some of us have lost the strength to keep up and have found ourselves stuck in what feels like dead-end jobs. D’Ieteren Auto, the Belgian market leader in vehicle distribution, aimed to inspire its employees and enlisted the help of employer branding agency Branded.Careers.

Production company Bozon and El Colony’s director Guy Goossens fine-tuned the concept and the crew immediately got to work on lighting the fire under D'Ieteren.

The striking film plays with perspectives and expectations, challenging viewers to see new possibilities.

Through a seamless Steadicam flow by Olivier Merckx, the main character adapts smoothly to new surroundings rolling by and keeps his cool. The heavy load of production like this requires a driven crew and DOP Anton Mertens surely felt the pressure, but just like the main character, Guy, Anton and Bozon decided to take the leap and the resulting film certainly proves its point.