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eight&four Wins Innovation Award for Coach AI Generator at the Indie Awards

10/02/2025
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It’s bronze for Coach for ‘Innovation and Martech Excellence’ at the Indie Awards

eight&four's proprietary generative AI tool has been recognised for its impact as an innovative tech-led content solution. Without the vast budgets of industry giants, the team are proud to work smarter to offer its clients a competitive advantage and drive efficiencies around their content needs, using the power of AI.

This achievement is a testament to eight&four’s deep brand insight and commitment to innovative problem-solving, allowing the team to deliver cutting-edge, AI-driven content for Genesis Motor Europe (Hyundai’s luxury automotive brand), on a budget that pales in comparison to what larger networks are spending.

Onto the next build!

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