For the third consecutive year, social and content agency eight&four has partnered with Genesis Motor Europe as a production partner for the Genesis Scottish Open and Goodwood Festival of Speed.
Tasked with content production, content management and influencer activation, the agency navigated the challenge of managing both events in the same week, delivering a 'social-first' content strategy that exceeded expectations.
The content produced garnered over 25 million video views across both events, with an impressive average retention rate of over 65%. Additionally, they achieved over 55 million impressions, helping to drive significant awareness with new audiences aligned with both events.
Highlights of the weekend included:
This dynamic discussions explored the future of the automotive industry, diving into technological advancements and evolving racing trends. The recording at the Genesis booth on Goodwood weekend provided real-time interaction and insights from festival attendees, creating an engaging experience for listeners and viewers who are passionate about the future of driving.
These videos not only capture the essence of both events but also reinforced Genesis Motor Europe's commitment to excellence and innovation; each piece of content was carefully crafted to engage audiences and enhance the brand's presence in the competitive landscape of luxury automotive and sports events.