eight&four and DHL Shortlisted for the UK Paid Media Awards

‘Project 1 Million’ was put to eight&four as a challenge, and as the name suggests, the aim was to reach one million TikTok followers with DHL eCommerce. With a limited paid social budget, eight&four's innovative, data-driven approach combined creativity with a clear understanding of TikTok's dynamic ecosystem. 

The result? eight&four delivered 315,000 new followers, hitting its one million target and transforming DHL eCommerce into the most-followed logistics company on TikTok. By leveraging a tiered targeting strategy, broad audience segmentation, and iterative micro-testing, eight&four surpassed the client’s ambitious goal ahead of schedule, including a 70% reduction in cost per follow.

Kudos to Team DHL! And fingers crossed for the final nominations.