Effies Awards Announces 2025 APAC Heads of Jury

Left, Kartika Guerrero, right, S. Subramanyeswar

Effie Asia Pacific announces the appointment of Kartika Guerrero, head of media for Indosat Ooredoo Hutchison, and S. Subramanyeswar (Subbu), Group CEO in India, APAC chief strategy officer and global chair – strategy for MullenLowe Group, as heads of jury.

As head of media at Indosat Ooredoo Hutchison, Kartika spearheads innovative multi-channel strategies to optimise consumer journeys and drive effective business growth. This role leverages her extensive experience which encompasses leading both digital marketing agencies and FMCG giants including Ogilvy, GroupM, Unilever and Fonterra, across multiple markets in APAC.

With 14 years of experience under her belt, Kartika is passionate about translating complex information into compelling narratives and fostering collaborative environments to drive impactful results that resonate with diverse audiences. Her work has taken her across multiple markets, including the Philippines, Indonesia, Singapore, and Malaysia.

On her appointment, Kartika said, “I'm truly honoured to join the APAC Effies as a head of jury. I believe in celebrating work that not only captures attention but demonstrably drives business results. I look forward to recognising the campaigns that have truly made an impact across this dynamic region”.

Subbu’s experience spans two and a half decades in the advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi across markets in India, the US and the UK for brands such as Procter & Gamble, Unilever and so on.

He is no stranger to championing effectiveness, having won numerous awards for it, including Effie’s in the India, Asia Pacific, and Global competitions. Alongside clinching awards for his work, he’s also served as a jury member for many international awards including APAC and India Effies. A passionate educationalist, he is a visiting faculty member at top business schools in India and the US and has addressed several business and marketing forums across the globe.

On his appointment, Subbu said, “I’m thrilled to be a head of jury at the APAC Effies this year. Being appointed for this role is a huge honour and a serious responsibility in leading, evaluating, and recognising the most effective and consequential work in the region. It will be a fantastic experience to be judging the awards alongside other amazing heads of jury and to collectively raise the bar for industry standards. Clearly, the APAC Effies is one award show that’s hard to miss for those who aspire to scale the effectiveness mountain.”

The APAC Effie Awards honours the most outstanding marketing campaigns that have proven results in meeting strategic objectives. It is recognised by advertisers and agencies alike as the gold-standard in marketing effectiveness and continues to uphold and shape these standards in the region.

The remaining heads of jury will be announced in the coming weeks. Keep up to date with the line-up here and visit www.apaceffie.com for the latest updates on the competition.