Effie UK Sets the Mood for Its 2024 Awards Gala with a Series of Films Created by POD LDN
Effie UK teamed up with POD LDN, the global post-production company, to create a set of film assets for the 2024 Effie Awards UK Gala, which took place on November 19 in London.
The brief was to set the mood for the ceremony while reflecting Effie’s purpose – to champion and celebrate effective marketing. POD LDN created a series of videos focused on the work; a montage film for the Gold-winning campaigns; a montage film of all the Silver winners, and another featuring the work awarded Bronze trophies; along with a 90-second montage featuring all 52 campaigns nominated as finalists.
It is the second year running that POD LDN has worked with Effie UK on its awards gala. This time, the work involved an expanded brief that included a talking heads film, to be shown on Effie’s social channels after the event, in which members of the awards jury share their thoughts on the Grand Effie-award winning campaign by Ikea UK and Mother.
Adrienn Major, founder at POD LDN, said, “We have loved working with Effie UK again, and it was great to get a chance to work with the team more closely this year when we filmed the judges. We hope our films help all the nominees and winners felt suitably celebratory on the big night. Congratulations to all the wonderful winners of this year’s awards.”
Rachel Emms, managing director at Effie UK, said, “It’s important that the videos we show at our Awards Gala bring the winning campaigns to life in a way which focuses attention on their impact: a marriage of creativity + effectiveness. These films do that in spades: The team at POD LDN understood the brief from the off and delivered exactly what we needed.”
POD LDN is a unique and flexible production and post-production solution, operating with a hybrid, on-demand model which has all the benefits and infrastructure of a post house but charges a flat day rate, like an in-house resource or a freelancer.
This gives clients access to a full range of post-production services and amazing freelance talent, all by communicating with a single contact from POD LDN’s project management team.
List of Winners at the 2024 Effies:
GRAND EFFIE
Category: Sustained Success - Products
Brand: IKEA
Agency: Mother London
GOLD
Category: Sustained Success - Products
Brand: McCain
Lead agency: adam&eveDDB
Category: Sustained Success - Services
Brand: McDonald’s
Lead agency: Leo Burnett
Category: Positive Change: Social Good - Brands
Brand: Ford
Lead agency: VML
Category: Sustained Success - Products
Brand: IKEA
Lead agency: Mother London
Category: Healthcare
Brand: Specsavers
Lead agency: MG OMD
Category: Sustained Success - Services
Brand: Tesco Mobile
Lead agency: BBH
SILVER
Category: Travel, Transport, & Tourism
Brand: P&O Ferries
Lead agency: Publicis London
Category: Renaissance
Brand: Tourism Australia
Lead agency: Tourism Australia
Category: Seasonal Marketing
Brand: Very
Lead agency: The Gate
Category: Sustained Success - Services
Brand: Three UK
Lead agency: Wonderhood Studios
Category: Government, Institutional & Third Sector
Brand: Mayor of London
Lead agency: Ogilvy UK
Category: Behavioural Science
Brand: Department of Health and Social Care
Lead agency: Mullen Lowe
Category: Food
Brand: McVitie’s
Lead agency: TBWA/LDN
Category: Media & Entertainment Companies
Brand: ITV
Lead agency: Uncommon Creative Studio
Category: New Product or Service Introductions and Line Extensions
Brand: KFC
Lead agency: Mother London
Category: Sustained Success - Products
Brand: The National Lottery
Lead agency: adam&eveDDB
Category: Topical Marketing
Brand: IKEA
Lead agency: Mother London
Category: Sustained Success - Services
Brand: HSBC
Lead agency: VML
Category: New Product or Service Introductions and Line Extensions
Brand: Uber
Lead agency: Mother London
BRONZE
Category: New Product or Service Introductions and Line Extensions
Brand: ITV
Lead agency: Uncommon Creative Studio
Category: Travel, Transport, & Tourism
Brand: Tourism Australia
Lead agency: Tourism Australia
Category: Home Goods & Services
Brand: Vanish
Lead agency: Havas London
Category: Sustained Success - Products
Brand: Heinz Pasta Sauces
Lead agency: VML Spain
Category: Restaurants
Brand: KFC
Lead agency: Mother London
Category: Beauty & Personal Care
Brand: Boots
Lead agency: VML
Category: Positive Change: Social Good - Brands
Brand: ITV Britain Get Talking
Lead agency: Uncommon Creative Studio
Category: Sustained Success - Services
Brand: Tesco
Lead agency: BBH
Category: Positive Change: Social Good - Brands
Brand: Nurofen
Lead agency: McCann London
Category: Travel, Transport, & Tourism
Brand: British Airways
Lead agency: Uncommon Creative Studio
Category: Healthcare
Brand: Nurofen
Lead agency: McCann London
Category: Internet, Telecom & Utilities
Brand: SMARTY Mobile
Lead agency: The Gate
Category: Government, Institutional & Third Sector
Brand: Capita for the British Army
Lead agency: Accenture Song Brand UK
Category: Sustained Success - Products
Brand: Boots
Lead agency: VML
Category: Sustained Success - Services
Brand: Starling Bank
Lead agency: Wonderhood Studios
Category: Finance
Brand: Aviva
Lead agency: adam&eveDDB
Category: Seasonal Marketing
Brand: Park Christmas Savings
Lead agency: TBWA / MCR
Category: Social Media
Brand: Aldi UK
Lead agency: McCann
