Editor Joe Wilby Cuts Latest Richard Ayoade HSBC Spot 'The New Different'

​Together we thrive.'The New Different' is the latest in a string of infamous adverts for HSBC created Wunderman Thompson featuring Richard Ayoade. Editor Joe Wilby collaborates with Merman director Will Clarke to inject some humour into an incredibly stressful time for us all. The times are changing - much like Ayoade's attire with the playful addition of his corduroy mask.