Edelman Enhances Creative Innovation with New U.S. Chief Creative Officer Appointment

Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.  

Taj Reid has been appointed to the role of U.S. chief creative officer, while also maintaining his position as global chief experience officer for the firm. He succeeds Jordan Atlas, who is taking on a new role as global executive creative director, where he will focus on a dynamic portfolio of key global clients. 

Taj is an Edelman boomerang and returned to the team in 2019 as executive design director, bringing valuable experience from leading creative for Microsoft's mixed reality division. His leadership and innovative thinking have been evident across various clients, including Samsung, eBay, Unilever, LinkedIn, and Minecraft. Taj’s empathetic approach, curiosity and contagious enthusiasm have shaped his reputation and leadership style, landing him on Adweek’s 50 Most Indispensable People in the Industry list.  

In his new role, Taj will report into Judy John, Edelman’s global chief creative officer, working with her to unite the creative community across design, digital experience, and creative, fostering collaboration and innovation during this period of creative upheaval for the industry.  

“Breaking through the feeds and being part of culture requires bringing together the alchemy of creativity, digital experiences, design with our earned approach,” said Judy John. “Taj is poised to accelerate our work for clients through his deep knowledge and passion in experience design, creativity and all things AI and technology. Anyone who meets or works with Taj, is moved by his infectious personality and passion paired with his knowledge and craft.” 

Jordan Atlas has been with Edelman for nearly 10 years, since 2014 when he was asked to lead the Southern California creative team. His creative prowess has played a pivotal role in Edelman U.S. achieving remarkable recognitions, including being named 2023 Contagious Pioneers’ Best and Bravest, The One Show’s #5 Independent Agency Network, and being named one of The Drum's Top 100 US Creative Agencies in 2023.   

“I’m excited for Jordan to step into his new role where his talents will further be amplified on our largest global clients to drive business and create movements that inspire action,” said Judy John.  

Jordan and Taj started assuming their new responsibilities earlier this month.