Edelman Canada Announces 2 Additions to the Firm’s Leadership Team

Edelman Canada announces two new additions to the firm’s leadership team, with Anna Nowak taking on the role of head of strategy, while Ivana Musich joins as head of digital. These appointments underscore Edelman’s commitment to delivering truly integrated and innovative solutions for its clients. 

In bringing together these diverse skill sets, Edelman is well-positioned to push boundaries in a fast-changing landscape. "Anna and Ivana’s combined experience and leadership instincts will be key to driving success for both our teams and clients across our digital and strategic specialties. Their expertise will enhance our ability to deliver integrated solutions that meet the evolving needs of brands today", said Bianca Freedman, CEO of Edelman Canada. 

Anna Nowak, newly appointed head of strategy for Edelman Canada, brings a rich background in clinical psychology and cultural anthropology. She has honed her expertise at top creative and advertising agencies across EMEA and North America and has been with Edelman for three years. Throughout her career, she has worked with powerhouse brands across healthcare, financial services, automotive, and CPG industries. Known for crafting trust-building, growth-focused strategies, Anna guides brands through every phase—from launch to repositioning. In her new role, she will lead client collaborations and team efforts to develop bespoke strategies that elevate brands and drive success. 

“Edelman isn’t just a communications agency; it’s a catalyst for meaningful action.”  said Anna. “We focus on driving change that makes a real impact, shaping outcomes that matter to businesses, communities, and the world. I’m excited to continue building on this incredible work, leading innovative strategies that make a lasting difference.” 

Ivana Musich will be responsible for spearheading innovative digital strategies, growing talent and building on Edelman’s suite of digital services for Canadian clients in her new role as head of digital. Ivana brings 15 years of experience in driving business growth across advertising, digital product strategy, eCommerce, and business development. In previous roles, Ivana has collaborated with leading brands across a number of industries, including healthcare, financial services, CPG, and SaaS, making her an invaluable addition to the Edelman leadership team.  

"Joining Edelman as head of digital presents a remarkable opportunity to continue innovating and driving forward-thinking strategies in a rapidly evolving digital landscape," said Ivana. "I look forward to collaborating with the team to help clients build meaningful, data-driven connections with their audiences." 

As Edelman continues to anticipate the changing needs of its clients, these leadership appointments mark an important milestone in the firm’s growth.