Earth's Future Is Our Choice in Napapijri and Zalando Campaign Starring Taron Egerton

Design, sustainability and innovation come together in a campaign uniting the past and the future for sustainable outdoor clothing retailer Zalando, in partnership with clothing retailer Napapijri, for their 'Choose Future' collaboration. The spot features Golden Globe Award-winning actor, Taron Egerton, forced to choose between futures to shed light on the urgency of eco-friendly action.

The ad, directed by Couscous roster director Bear Damen and produced by ANORAK Films, out of internal agency Zalando Marketing Services (ZMS), sees design, sustainability and innovation unite in the spirit of a better world.

Inspired by isolating nature in a museum-like environment - a dystopian future portrayed as plausible within the spot - Marco Bittner-Rosser crafted the islands and scene-scapes portrayed in the 'museum'. Bear and Marco worked to make the scenes look cut from nature with an exacto knife and dropped into the space.

The spot will be shown in Zalando stores upon its digital release.