In collaboration with agency Hudson
Rouge, Greencard Director Dustin Cohen recently created ”Music Selfie” for The Lincoln
Motor Company for their latest digital experiment. This spot, which celebrates
the beautiful uniqueness of each human face, features people of all ages from
around the world. Shot in only one day, “Music Selfie” shows people’s quirky
pre-photo moments and lets Lincoln bring musicality into something as
commonplace as...a selfie.
For this shoot, Dustin and his team
were challenged with filming ten people in ten different locations on a cold
New York City day, while hiding the city’s frigidity in each shot. The result is
a piece that speaks to Lincoln’s commitment to supporting music and the arts.