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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Dustin Cohen’s Selfies Are Music to Lincoln’s Ears in 'Music Selfie' Film

30/03/2015
Marketing & PR
New York, United States
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Greencard director shoots quirky pre-photo moments for Lincoln Motor Company's digital experiment
In collaboration with agency Hudson Rouge, Greencard Director Dustin Cohen recently created ”Music Selfie” for The Lincoln Motor Company for their latest digital experiment. This spot, which celebrates the beautiful uniqueness of each human face, features people of all ages from around the world. Shot in only one day, “Music Selfie” shows people’s quirky pre-photo moments and lets Lincoln bring musicality into something as commonplace as...a selfie.

For this shoot, Dustin and his team were challenged with filming ten people in ten different locations on a cold New York City day, while hiding the city’s frigidity in each shot. The result is a piece that speaks to Lincoln’s commitment to supporting music and the arts.


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