Durex Gets 'Down to Duck' in Cheeky Response to Apple Autocorrect Update

Just days after the announcement, Durex and MRM NY have launched a real-time social commerce effort across its channels with shoppable posts that feature mesmerising 'ducky' art to unify the brand's love for rubbers, and its love for... 'ducking.' From IG posts of ducks in the wild, to ducks mucking about on TikTok, to Facebook for older Ducks, Durex celebrates Ducking in all its forms with this D2C play in a flood of shoppable posts that are live starting today. In line with pride month, the initiative also includes custom 'queer as duck' artwork.

MRM NY chief creative officer, Harsh Kapadia said, "In a time when brands are expected to be more relevant and open, we decided to take what the world was already meme-ing and turn it into a cultural commerce opportunity. There are many reasons why *uck gets censored, but it's about ducking time we got a little more open and started celebrating."