Durex Encourages You to ‘Find Your Right Fit’ with a Handy Condom Tool

BAM Strategy, a Montreal and New York-based digital agency, has launched a new campaign for Durex. Under the tagline 'Find Your Fit', BAM is leveraging the Durex XL product launch to educate consumers about the Durex Condom range and encourage the importance of finding the right fit.

To revolutionise our sex lives, BAM Strategy leveraged multiple activations with digital banners and social posts with impactful messaging, which recently launched, and will introduce an AR experience later in June. The campaign invites consumers to use the 'find your right fit' tool to help measure their girth and make the right product selection. Wearing the right condom size will make sex more pleasurable, and this is ultimately what the campaign aims to achieve.  

Lonn Schulkin, CEO, BAM Strategy, comments: “BAM is committed to driving valuable impact for our clients, and this new campaign serves as an educational and engaging way for consumers to interact with the brand in their own surroundings. With our deep understanding of the customer journey, it was only natural for us to look at how we could combine intimacy with digital technology to launch this new product for Durex."