Dulux Heritage Campaign from Ogilvy Celebrates the Feelings of Colour

A new Dulux campaign, by Ogilvy UK, for their Heritage brand explores the thoughts and feelings colour can evoke when it comes to home decoration. ‘It’s a Feeling’ is the first campaign created by the newly appointed agency, it will run across the U.K. in press, outdoor, radio and social, and embraces the world of aspirational living and Instagram inspiration.

The playful creative features stylish interiors and tongue-in-cheek insight that captures the emotions and imagination when reimagining a home.

Chris Wall, creative director, said: “Dulux is a true fabric-of-the-nation brand, the premium Heritage range encourages people to embrace their feelings when considering painting their favourite room. The campaign is stylish fun, playful aspirational inspiration that epitomises the huge creative opportunity of the category. There are so many options when it comes to creating a look for your home, this campaign makes it easier, with the help of otters and horses.”

“The ‘It’s a Feeling’ campaign embraces both trade and consumer wants and needs and elevates the relationship with paint and passion for a great job to comedic heights.

Karen Wilkinson, marketing director, Akzonobe, said: "‘Heritage by Dulux’ Velvet matt has a distinctive luxury, soft-to-touch, paint finish that stands up to the demands of a busy, modern home. Available in a beautifully timeless colour palette it allows us to create a personal backdrop for modern living, with whatever feelings and emotions we please."