Droid Razr spot scored by Finger Music

When McGarry Bowen was asked by Verizon to create a unique and explosive spot to launch their new Droid Razr, they turned to Finger Music & Sound Design (Finger) and Creative Director Dave Hodge.
 

Directed by multiple award winner Noam Murro and evocative of a futuristic James Bond film, the commercial features an agent on the hunt to rescue a powerful, top-secret spy gadget. He chases the kidnappers on a hyper-modern motorcycle, penetrating their armored vehicles to retrieve the device. The prize is then revealed: the ultra thin, ultra cutting edge, ultra beautiful Droid Razr.
 

McGarry Bowen’s Mark Koelfgen and Music Producer Jean Scofield asked Hodge to take a musical approach as innovative as the footage, shirking the usual shot-driven scoring method. In response, Hodge came back with 90 second options that could be shifted around the 60 second visual components for the strongest cinematic impact, without being overly scored to picture.
 

“Noam did an exceptional job of smoothly working a multi-layered story of an armed convoy heist into a very short duration,” says Hodge. “Rather than having the music compete with the intricate visuals, Mark and Jean requested that we make a track with a strong arc that could both stand alone and synchronize in places naturally, without being tailored to every shot.”
 

On the heels of Finger’s internationally renowned Audi “Hummingbird” commercial track, the Droid Razr spot’s powerful mix of classic film score and electronic sounds adds to Finger’s reputation as the go-to music and sound design company for agencies and creative directors.

To view the work, click here:
http://www.youtube.com/watch?v=yj9yisLa4ao