Droga5 New York
Fri, 08 Jan 2016 15:09:00 GMT
Droga5 NY has launched its first campaign of the year for NBTY, the joint supplement company. 'Made to Move' features two 30 second spots - 'Wedding' and 'Yoga', both of which demonstrate that joint comfort, flexibility and movement help people be their active and hilarious selves.
“The last thing we wanted to make was yet another campaign in this category that didn't respect this audience's intelligence, that patronized them, or that featured bad actors feigning agony while struggling to plant tulips,” said Matt Ian, Group Creative Director at Droga5. “We wanted to make work that gave this audience a little credit for being capable of relating to the fun of embarrassing their kids.”
Executive Producer: Sean Costello
Post Production Company: The Mill
Producer: Clairellen Wallin
Production Coordinator: Casey Sinic
Telecine: Mikey Rossiter
2D Lead: Brandon Danowski
Director: Guy Shelmerdine
DOP: Sebastian Pfaffenbichler
Executive Producer: Allison Kunzman
Head of Production: Andrew Colon
Producer: John Benet
Production Company: Smuggler
Music Production: Able Baker
Sound Mix: Mike Marinelli @ Sonic Union
Edit Assistant: Sarah Krusen (both)
Edit Company: Mackcut
Editor: (Yoga) Eric Laroi, (Wedding) Dave Koza
Executive Producer: Sasha Hirschfeld
Producer: Sabina-Elease Utley
Account Managers: (Assist) Elizabeth Sova
Art Director: Felipe Mollica
Chief Creation Officer: Sally-Ann Dale
Chief Creative Officer: Ted Royer
Chief Strategy Officer: Jonny Bauer
Copywriter: Ulrika Karlberg
Creative Agency: Droga5 NY
Creative Chairman: David Droga
Creative Technologist: Catherine McCurry
Designer: Toga Cox
Group Account Directors: Kelsey Robertson
Group Creative Director: Matt Ian
Group Strategy Director: Ramon Jimenez
Head of TV / Production: Ben Davies
Strategist: (Sr) Danielle Vasan
Strategy: Sigrid Jakob, (Jr) Meagan Dexter
TV Producer: Goldie Robbens
Associate Creative Director: Dustin Tomes
Genres: Comedy
Categories: Beauty & Health, Health care
Droga5 New York, Fri, 08 Jan 2016 15:09:00 GMT