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Droga5 London Taps Into Modern Viewing Habits to Reveal Excitement of Amazon Prime

11/10/2018
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Campaign made in partnership with Somesuch brings to life the stories of individuals who've benefited from the use of Amazon Prime

Droga5 London has created its first advertising campaign for Amazon Prime Video, which features a series of films that taps into the nature of modern TV viewing habits. We don’t just watch the show, we binge the box set and get totally immersed in the characters and storylines of our favourite series.

Comprised of a series of four 60-second films, the campaign brings to life the stories of individuals who experience unexpected benefits as a result of immersing themselves into Prime Video shows. The end line “Great shows stay with you” reflects the variety of great series that are available on Amazon Prime Video. 

The campaign aims to drive awareness of Amazon Prime Video and the variety of shows available to Prime members.

It will run on TV, OLV and cinema in the UK and Germany. 

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