Thu, 15 Dec 2022 11:53:55 GMT
Creative agency Droga5 London, part of Accenture Song, has elevated head of strategy Damien Le Castrec to chief strategy officer. He takes over the role immediately and will report to Droga5 London chief executive Bill Scott, and managing director for Accenture Song in the UK and Ireland.
Damien has been with the agency for five years and has been leading the strategy team since February, following the departure of Dylan Williams. He oversaw the strategic leadership on the winning pitches for Paddy Power and the Philips Domestic Appliances global account.
As chief strategy officer, Damien will drive Droga5 London’s commitment to creating purposeful, cultural defining work across new mediums with creativity and brand purpose at the core.
In his two years as head of strategy, he led the strategy on transformative campaigns such as democratising voice tech for Amazon Alexa’s ‘A Voice is all you need’, reframing payments from business transactions to business transformations with Barclaycard Payments 'The Payment Part is just the start'. He also distilled the sustainable credentials of pre-loved clothing for Vestiaire Collective’s ‘Long Live Fashion’.
Commenting on his new role, Le Castrec says, “I’ve been at Droga5 London for five years, and I’ve never been more excited about its future. It remains a place where creative excellence can meet strategic excellence, where the best strategies are expressed through the work and the best work, no matter how surprising it might be, has strategic rigour baked into it.
“But what gets me most excited is that in the last two years, despite so much change within and outside our agency, we’ve built an incredible team that has attracted clients that share our creative ambition and taste, and I can’t wait to see where that will take us. I’m looking forward to the world seeing a new generation of creative leaders and creative work emerging from the agency: with talent that no-one has heard of yet, work no-one’s ever seen, in places that they never knew existed.”
Bill Scott chief executive at Droga5 London and managing director for Accenture Song in the UK and Ireland says, “Some of Droga5’s very best work has been architected by Damien. As chief strategy officer, he’ll do the role he’s destined to do – spearheading Droga5 London’s strategic agenda to shape and drive our creative output to new heights; as well as build a world-class future-facing strategy offering. We’re lucky to have him.”
Before joining Droga5, Damien spent four years at BBH as strategy director on clients including Audi UK and the global account for Mentos and Chupa Chups. In 2015, he won an APG Planning Award and APG Silver for his work for World Animal Protection Before They Book campaign.view more - Hires, Wins & BusinessDroga5 London, Thu, 15 Dec 2022 11:53:55 GMT