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Droga5 Crashes Its Own Ads in Self-referential Chase Campaign

Droga5 New York, 5 months, 2 weeks ago

Ellie Kemper fronts new 'Everything Unlimited' campaign directed by Hank Perlman

Droga5 Crashes Its Own Ads in Self-referential Chase Campaign

On April 18, Chase launched its latest advertising campaign to create awareness of their new Freedom Unlimited card’s simple benefit: cardholders earn 1.5% unlimited cash back on everything they buy. Every purchase, every time, everywhere. The campaign, entitled “Everything Unlimited,” developed in partnership with creative agency Droga5 and media agency Zenith, revolves around one hero spot and several partner brand spots starring Ellie Kemper. The spots take on the challenge of getting a message about buying out into a world already saturated with sales pitches. 

From commercials to billboards to digital ads and Instagram product placements, people are constantly being sold to, even when they don’t know it. Droga5 wanted to have fun with this premise by fitting the Chase Freedom Unlimited brand and message into the world of selling.  

The ads literally reference what's being sold all around them in a cheeky, self-aware way.  All the assets whether TV, digital or social reminding the audience that if they want to buy whatever is for sale, they can do so with the Chase Freedom Unlimited card and get 1.5% cash back on everything and anything.

Duncan Marshall, Creative Partner at Droga5, said: "The brief for Freedom Unlimited from Chase was one of those rare creative dreams - a terrific product with a simple promise - 1.5% cash back on everything you buy. With the insight that, as consumers, we are bombarded daily by thousands of selling messages on every conceivable media, we simply decided to immerse our message within and around them. With the help of the delightful Ellie Kemper, as well as several enthusiastic brand partners, we played with the world of the sell to promote our own."  

Creative Agency

Account Manager: Caroline Engram, Taylor Holland

TV Producer: (Associate) Jackie Omanoff

Chief Creative Officer: Ted Royer

Creative Director: Casey Rand, Karen Short

Copywriter: Colin Lord

Art Director: Inna Kofman

Strategist: (Sr) Nick Maschmeyer, Ned Sonnenschein

Account Director: Megan Gokey

Head of TV / Production: Ben Davies

Executive Producer: Carlin WilsonWebb, Thomas Longo

Designer: (Jr) Alex Lumain

Creative Chairman: David Droga

Creative Agency: Droga5 NY

Strategy Director: Tom Haslow

Account Managers: Kelby Schmidt

Project Manager: Emma Tonetti

Chief Strategy Officer: Jonny Bauer

Producers: (Art) Bianca Escobar

Design Director: Devin Croda

Creative Partner: Duncan Marshall

Senior Copywriter: Pete Gosselin

Senior Art Director: Jay Hunt

Head of Art: Cliff Lewis

Head of Integrated Production: Niklas Lindstrom

Chief Creation Officer: Sally-Ann Dale

Group Integrated Production Manager: Topher Lorette

Group Strategy Director: Colm Murphy

Music and Sound

Music Production: Dutone

Sound Design: Steve Rosen @ Sonic Union


Edit Company: PS260

Editor: JJ Lask, Ned Borgman

Producer: Laura Patterson

Post Production / VFX

Executive Producer: Chris Kiser

Flame: Mike Smith

Post Production House: The Mill

Producer: Andrew Hamill

Production Company

Directors: Hank Perlman

Executive Producer: Dan Duffy, Mino Jarjoura, Nancy Hacohen

Managing Director: Kevin Byrne

Producer: Tom O’Malley

Production Company: Hungry Man

Production Manager: Lucy Sheridan

Category: Credit cards , Finance/insurance

Genre: Comedy