Drinking and Driving Leaves a Bad Aftertaste in TBWA Hunt Lascaris Ad

TBWA Hunt Lascaris' latest drinking and driving campaign is all about the feelings and emotions you have to live with after you decide to drink and drive. 

To bring the message to life, TBWA Hunt Lascaris created spots that loosely follow the same structure as beauty shot based alcohol advertising. Then created labels and bottles that tell the story of a night going wrong. 

TBWA oversees the creative work of South Africa’s largest liquor retailer TOPS at SPAR.