DraftFCB Malaysia Drives Away with Nissan

In a three-way pitch against Leo Burnett and Bates 141, Draftfcb Malaysia has been selected by new client Edaran Tan Chong Motor to relaunch the Nissan Grand Livina.         
 

The team has been tasked with strengthening the positioning of the car as the best-selling multi-purpose vehicle (MPV) in Malaysia and will handle TV, radio, print, digital, out-of-home, activation and below-the-line activities.
 

The Grand Livina is a 7-seater that drives like a sedan but has the capacity of an MPV and is therefore ideal for an extended family. The campaign which will break in coming months will target middle-aged Chinese and Malaysian family men living in city and suburban areas.
 

Draftfcb Kuala Lumpur’s Executive Creative Director Rupert England said, “We are extremely proud to be associated with Edaran Tan Chong Motor, one of the country’s most respected companies, and Nissan – one of the world’s most famous and innovative auto brands. It is our hope that the successful relaunch of the Grand Livina will be the start of an enduring partnership between Nissan and Draftfcb.”