Dr. Scott Destigmatises Lawn Disease in Scott's Garden Spots

Spring has sprung and MullenLowe U.S. has launched its latest campaign for Scotts. 

The 'Healthy Lawns' campaign launched today and is a continuation of the Scott for Scotts platform with fiery hypeman Kristofer Hivju whose passion for grass is unmatched. In this latest iteration, Scott has expanded his role as the preeminent specialist in lawn care to assume the title of Dr. Scott. With the same nuanced humor and infectious enthusiasm, he educates homeowners on lawn disease prevention and prescribes the brand's latest innovation, Scotts Turf Builder® Healthy Plus Lawn Food. Whatever the ailment, people with lawns are in good hands with Dr. Scott as he destigmatises lawn disease in pursuit of healthier lawns everywhere.

The campaign, which includes two TV spots and several social videos, will run for six weeks across TV, streaming, OLV, and paid digital and social.