Ogilvy North America
Tue, 14 Mar 2023 09:32:12 GMT
On Sunday, March 12th, The Dove Self-Esteem Project joined forces once again with Gabrielle Union for Hollywood’s biggest afterparty to take a stand against unrealistic beauty standards, urging viewers to #TurnYourBack on the viral Bold Glamour filter on social media.
Last week, Dove called upon its global community to #TurnYourBack on the harmful filter as a part of its commitment to #NoDigitalDistortion. During one of Hollywood’s most glamourous nights of the year, Gabrielle Union publicly joined Dove’s movement, and turned her back to the toxic Bold Glamour filter on the afterparty carpet, commenting:
"The Bold Glamour filter dramatically distorts reality and reinforces narrow and unattainable beauty standards. As a parent and someone who's felt the pressures from social media to look perfect, it's important to me that people realise the negative impact this can have, creating appearance pressures and low self-esteem particularly among young girls. They need to know they are enough! I’m proud to join Dove and turn my back to the Bold Glamour filter.”
According to research commissioned by the Dove Self-Esteem Project, 38% of girls say they can’t live up to the beauty standards that influencers project on social media, and 80% say they have already applied a filter or used a retouching app to change the way they look in their photos by age 13.
The Dove Self-Esteem Project has reached more than 94 million young people to-date across 150 countries by providing academically validated and free self-esteem education, with a goal of reaching 250 million kids by 2030. These tools include the Confidence Kit, which provides tips on how to build digital self-esteem and to make social media a more positive place for the next generation.
Together, let’s stop filters from blurring young people’s confidence and build positive body image on social media. Join us and #TurnYourBack to #BoldGlamour. Learn more here.view more - Creative
Categories: Beauty & Health, Skin careOgilvy North America, Tue, 14 Mar 2023 09:32:12 GMT