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Creative in association withGear Seven
Group745

Doritos Reels in Our Attention With Tasty New Spots

20/07/2020
Advertising Agency
Tel Aviv, Israel
42
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Doritos has partnered with Leo Burnett Israel to produce 'When taste kicks in, other senses fade out' ads for the infamous crisp brand
It’s a well-known fact; take one sense away and chances are the others will be elevated. Our body’s natural propensity is to compensate. People with impaired vision may have better hearing and so on. But Doritos is no ordinary snack.


Packed with flavour, it was meant to defy the laws of nature itself and it affects humans in the most peculiar of ways. Once gobbled up, Doritos chips will stimulate your taste buds to such a point, they will overload your senses and obliterate all others - leaving you with just the heightened effect of the Doritos flavour as the rest of the world just falls away.


Brand
Agency / Creative
Production
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Language:
English
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