Doritos México Celebrates Love against All Odds This Valentine’s Day

'Bold love' is the latest campaign from Doritos for Valentine's Day. The idea was worked under the #OrgulloTodoElAño (Pride all year) platform, which is designed to give visibility to the LGBTQ+ community, beyond Pride month.

'Bold love' is the celebration of love beyond social, ideological or cultural barriers. A story that shows that love is still a challenge for the LGBTQ+ community.

Through the #OrgulloTodoElAño campaign, Doritos seeks to connect and amplify the voice of the LGBTQ+ community through important values, seeking to promote positive change in the world. Taking on the role of a connectivity agent between the LGBTQ+ community and those who still do not understand or accept it.

'Bold Love' is the fifth instalment of a viral campaign that began in December 2021 with 'THE BEST GIFT.' Followed by Mother's Day, Day of the Dead, and Father's Day.

The strategy and creative idea was developed by Slap Global and directed by Felix Fernandez de Castro from Story We produce, production company.