SeatGeek Campaign Offers Ticketing Platform that Actually Works

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today unveiled a new brand campaign in collaboration with brand agency Slap Global - 'Expect the Expected.' 

The campaign centres around the core truth that the ticketing industry has failed to meet the fan’s basic needs. SeatGeek’s common-sense approach to innovation stands at odds with that truth, aiming to reset the bar for the industry and deliver on the fundamental basics of ticketing. Highlighting features like Deal Score, its ticket rating technology, and Swaps, the first return policy from a major ticketing company, SeatGeek is showing, not telling, that they’re building ticketing tech that fans can trust.

“It’s ridiculous how stressful buying a ticket to a concert or even a sporting event is these days. We’ve called attention to that. We also thought the ticket buying public would want to know that there’s a ticketing app called SeatGeek that actually does what it’s supposed to do - make things easy, transparent, and be useful.” said Gerry Graf, co-founder and chief creative officer of Slap Global.

The campaign is the next chapter for SeatGeek as it seeks to accelerate growth and capture market share by building a widely known, recognizable brand that embodies its mission to help people experience more live.

“We can’t fix the trust problems in the ticketing industry, but we can help fans trust their ticketing experience with SeatGeek. This campaign highlights all the reasons fans can feel confident choosing SeatGeek for their live event tickets,” said Melissa Postier, marketing director at SeatGeek.

As a three-time ‘Fast Company Most Innovative’ award winner, SeatGeek uses technology to transform live entertainment and is the ticketing technology choice for partners across music, Broadway, MLB, NBA, NFL, NHL, College Football, English Premier League, tennis, motorsports and more. SeatGeek gives fans more - more value, more care, more possibility, without all of the hassle and pain that has become synonymous with ticketing. Now, it is looking to spread the word through its new campaign.

“Expect the Expected” is a fully integrated campaign that will launch with national TV, digital, social, and outdoor in select markets and then expand from there. The campaign captures how SeatGeek innovates for fans in a simple and entertaining way that works hard to position SeatGeek as a different and better alternative to legacy ticketing apps. The films were directed by Matt Aselton at Arts & Sciences, edited by Geoff Hounsell at Arcade. The campaign’s digital, social, and outdoor components were developed and produced in-house at Slap Global. The launch film will debut on December 1st during the Pac 12 Championship Game on ABC.