DoorDash Rings in the Festive Season with a Tongue-in-Cheek Musical Spotlighting Holiday Workers

Christmas may be upon us, but spare a thought for the holiday workers who deal with overly-crowded stores and adrenaline-fuelled customers, temping on seasonal contracts. ‘Worker’s Lament’ is a cheeky musical created for DoorDash’s delivery drivers, brought to life by Superette, the brand's in-house creative studio.

Capturing the struggle of the seasonal worker in true comedic fashion, Stink LA director Camila Zapiola is at the film’s helm and providing inspiration to DoorDash’s community - known as Dashers - to flexibly earn on their own terms.

The holiday spot spreads festive joy with its ironic depiction of traditional Christmas scenes juxtaposed with the blasé and begrudging attitudes of its temporary workers, who seem removed from the encroaching festive chaos. With a soundtrack composed by Papa Music, the musical form pokes fun at the workers before they decide to liberate themselves and join DoorDash.

The tagline ‘Get a gig that works for you’ invites viewers to become Dashers and empower their careers. Using Camila’s comedic timing and cinematography to create memorable vignettes that get progressively worse, the film exaggerates the frenzy of Christmas while reminding viewers how easily they can become part of the Dasher community.

"The holidays are a great time to gig as a dasher. Not the same thing can be said about traditional gig work during the holiday season. With this film we wanted to explore this contrast in a lighthearted and relatable way." said Julio D'Alfonso, group creative director, Dasher & Merchant

Camila Zapiola said, “Despite the humour and musicality of this spot, it’s got a human story at its core. We needed to accurately showcase how demanding (seasonal) working culture can be and DoorDash serves up a very real solution to very real problems. The music helped us tap into the emotions of miserable workers and draw them into the worst-imaginable Christmas. But we needed to believe everything they sang, so I oscillated between comedy and emotion to make the characters’ arc feel real. I didn’t want people singing just to make a point, I wanted to feature people that we knew and that we’d seen working during the holidays. They’re funny because we recognise them.”