Don’t Drink & Drive In The Life Artois

The number of deaths worldwide due to driving under the influence of alcohol increases yearly. 

Stella Artois is a brand that is committed to joining responsible drinking campaigns historically. And it does so in an iconic way that only this brand can do: from a luxury lifestyle. 

MullenLowe Delta and Stella Artois executed an OOH campaign giving an unexpected twist to the classical Art Deco posters, where luxury cars were part of a glamorous touristic destination. Setting the cars in unexpected places instead, recreating a scene that demonstrates the big mistake that someone made while driving under the influence of alcohol. 

Don't drink when you drive. Stella Artois.

​