Dominion Lending Centres Reminds Borrowers Not to Roll over When Renewing Their Mortgages

Boldly director John Larigakis and agency Here Be Monsters bring a new campaign to life for Dominion Lending Centres. As mortgage renewal anxiety is at an all-time high in Canada, the easiest thing for customers to do is to just roll over with their same bank at the best rate or term provided. But a little due diligence working with the experts at Dominion Lending Centres could uncover better options—so, for your sake, Don’t Just Roll Over. That is what the agency set out to encapsulate with their scripts for this new campaign.

“There’s a relatable, apathetic feeling that comes with mortgages and renewals. No one seems overly enthusiastic about their situation, yet they’re just going along with it on autopilot. We wanted that to come through in our characters’ body language and the overall mood.” said John Larigakis.

The spot was shot by DP Jon Thomas, edited by David McDonald, and finished at Cycle Media with colourist Cam McCutcheon. Sound design for the spots was developed by Wave Productions.

“Beyond the conceptual visual of people literally rolling around on the ground, it was important to land the right dry comedic tone. Pairing our slow moving rollers with a peppy jazz vocal track gave the spot a comedic contrast, and a timeless quality.”

The campaign goes live this week across Canada.

John Larigakis’ work combines surreal visual storytelling with subtle comedic performances, practical effects, and richly crafted art direction. He comes from agency side as an art director/creative director with six Cannes Lions, 13 Cannes Shortlists, and six D&AD Pencils under his belt.

Boldly is recognised in the Top 5 Canadian Production Companies of 2024 by LBB Online, with multiple awards and SXSW Jury Prize winning productions across commercials, music videos, and short narrative films.