Domestic Violence Spot 'Break the Routine' Wins Best TV Ad from Bestads

A new spot from the National Centre for Domestic Violence entitled 'Break the routine' has been named the Best TV Ad of the Week by Bestadsontv.com. Normally, anti-domestic abuse ads don't show the beatings. Nobody wants to watch that. The genius of this idea is portraying the abuse in a form that keeps the viewers' eyes locked on the screen.

At the end of the video packs an emotional punch, where we see the moment the woman still seeks love from her man.