Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Bestads Six of the Best Reviewed by Lisa Greenberg, Co-CCO, Leo Burnett, Toronto



Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Lisa Greenberg, Co-CCO, Leo Burnett, Toronto

This week's guest judge is Lisa Greenberg, co-chief creative officer at Leo Burnett, Toronto.

Winner: The Flemish Centre for Suicide Prevention 'Reading Minds'.
What I loved about this spot was the rawness coupled with the simplicity.
The solitary nature of peoples thoughts is such a truth.
The craft: the music choice - a tiny beat of hope, the carwash, the casting, the restrain, very well done.

Runner up: Switzerland Tourism 'No One Upstages The Grand Tour of Switzerland'.
Part 2.
Still so entertaining.
"No one upstages the Grand Tour of Switzerland."
Not even Anne Hathaway and Rodger Federer. Love this spot.

Winner: LACOSTE 'Polo'.
Lacoste transcends time, style, gender, race.
There are not a lot of brands in the world with this ubiquitous appeal...
Love how they capitalized on this. When was the last time you saw a fashion shoot with two of the subjects wearing the same polo!!

Runner up: Kiwi Lager 'An ad that makes ads'.
Like that this print ad is interactive. It is, as its name suggests, an ad that makes an ad.
Will be interesting to see if future fans actually help the cause.

Winner: Burger King 'All About The Whopper'.
Just one of those super smart brilliantly simple Burger King ideas.
So singular, so true.

Runner-up: Red Bull Valparaiso Cerro Abajo 'World's Best FPV Drone Shot?'.
A very epic effort. The tech and treatment involved to capture this matched with the sport is what is impressive here.

Winner: Dove 'Dove Selfie-Self Esteem Project'.
This is again a crazy reminder, leveraging the staggering stats and research Dove always uncovers.
What I found compelling in #DetoxYourFeed is that it encourages teens that it's OK to be setting their own beauty standards. A teen's greatest influence may still be a parent. An excellent twist using deepfake technology.

No runner-up.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Tue, 03 May 2022 06:48:54 GMT