DOmedia Completes Integration with UniLED to Ease OOH Content Delivery and Reporting
DOmedia, the premier platform for out-of-home (OOH) advertising, offering a comprehensive suite of planning, purchasing, selling, and accountability services accessible to businesses of all sizes worldwide, has partnered with UniLED Software, a leading digital out-of-home technology company.
The collaboration sees UniLED's award-winning delivery, verification, and analytics platform, UniLIVE, seamlessly integrated into the DOmedia ecosystem.
Over $2 billion per year of OOH buying executed through DOmedia can now be automatically tracked, monitored, and independently verified through the UniLIVE platform, resulting in amazing insight into out-of-home campaign performance.
"We're thrilled to work with UniLED to create a seamless, transparent process for our users," Mike Cooper, DOmedia CEO, said. "This will serve to further solidify the faith that advertisers already have in the OOH space, creating a comfortable confidence regarding their advertising campaigns."
"Our partnership with DOmedia brings a new level of transparency and accountability to their clients' digital out-of-home (DOOH) campaigns. By integrating our independent verification and reporting services, DOmedia's clients will have full visibility and confidence that their campaigns are being delivered as planned," Ben Zloof, UniLED Software CEO, said.
"The transparency we provide not only strengthens trust between advertisers and the OOH medium, but also delivers valuable data insights that can be used to optimize and maximize campaign performance," Zloof said. "By combining our expertise with DOmedia's industry-leading platform, we are helping to build a more efficient and trustworthy medium, ultimately driving growth and confidence in the OOH sector."
