Dolly’s Dream Heads to Regional Australia for 2025 Campaign

Youth suicide and bullying are major issues in Australia, and for good reason -- they're emotionally charged, socially relevant and affect so many lives.

This year’s Dolly’s Dream campaign focuses on regional areas, where young people often feel the most isolated and unsupported.

Dolly’s Dream came to creative production company The Producers with a brief to create something that authentically represented these confronting issues but also inspired the public to rally around young people in these areas.

The film and campaign is a bright blue beacon of support born from the care of all parties involved and the regional community of Bairnsdale.

Shot on location over three days with young local actors, supporter groups, schools and Dolly’s parents (founders Kate and Tick) it was a true group effort to make it happen.

Kate Everett, Dolly’s Mum said, “Everyone, from actors, music composers, voice over artists and the whole team at The Producers were so generous in lending their support. This campaign is directly helping grow Dolly’s Dream programs and support services across Australia. We are empowering families, schools, and communities to take a stand against bullying and protect children and young people from its harmful effects, both online and offline.

The Producers creative director Luke Thompson added, “The only way to silence something as prevalent as bullying is through community. The wave of support around us made it abundantly clear we were making something that really mattered.”

Directed by Olivia Altavilla the film aims to act as a rally cry for all those who have been affected by youth suicide and bullying in the past pulling together with the public to create a wave of support (and donations) for Dolly’s Day 2025.

”As someone who has witnessed and been affected by bullying in the past it was truly inspiring to see what can happen when a local community pulls together to make a positive difference. I teared up a few times on set -- there were so many brave people, who despite what they’ve endured had the courage to be involved”

Kate Churcher, head of marketing at Dolly’s Dream said, “We wanted a partner who genuinely cared and was fully invested in this important project -- and we found that in Oly and The Producers. With incredible support from our rural and regional communities, we've created something we're truly proud of. At the heart of this campaign is kindness within the community -- authentic, everyday kindness -- which has guided every step of this collaboration. It’s a reminder that when compassion drives creativity, meaningful change can follow.”

The campaign will run nationally in film, cinema, social, digital and OOH leading up to Dolly’s Day on May 9th inspiring people to go Blue and donate to show their support for this crucial cause.