Dole Fruit Bowls Help Confident Kids Out-do the Adults

Erich & Kallman has launched a new campaign for a new client, Dole

The campaign is for their Fruit Bowls and is titled ‘Hold My Fruit Bowl’. The campaign features kids fuelled by the delicious, healthy nutrition of Dole Fruit Bowls as they confidently step up and out-do adults.

The spots, aimed at parents, were designed to engage the entire family including those outside of our immediate target. The catchphrase ‘hold my fruit bowl’ serves as a memorable, motivational message to the limitless potential of brave, confident kids.

In one spot, ‘Lost’, a group of young scouts become lost in the woods as their pack leader is unable to find his bearings. A small boy hands the Dole Fruit Bowl he’s eating to a fellow scout and says ‘hold my fruit bowl.’ Next, the boy calls on a hawk for help. He has a friendly conversation with the bird in its own language, finds the way out of the woods and saves the day.

In another spot, ‘Skip’, a dad is showing off his rock skipping skills to his wife and daughter. The daughter hands her fruit bowl to mom, delivers the campaign’s signature line, and then skips a rock to the other side of the world.

The campaign launches this week on TV, digital and social media and will run through March.