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Creative
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Does Ordering from the McFirst Menu Make You a Genius? Probably Not...

BETC Paris, 6 months, 1 week ago

BETC Paris launches its latest McDonald's work directed by Helmi through Insurrection

Does Ordering from the McFirst Menu Make You a Genius? Probably Not...

A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu. 

The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence of whoever orders it. So, it shouldn't come as a surprise when the film’s main character abruptly gets called in for advice on quite a serious matter…



Creative Agency

Creative Agency: BETC Paris

Production Company

Director: Helmi

Production Company: Insurrection

Category: Fast food , Retail and restaurants

Genre: Comedy