Does Ordering from the McFirst Menu Make You a Genius? Probably Not...
A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu.
The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence of whoever orders it. So, it shouldn't come as a surprise when the film’s main character abruptly gets called in for advice on quite a serious matter…
Creative Agency: BETC Paris
Production Company: Insurrection
Category: Fast food , Retail and restaurants