PETA, or People for the Ethical Treatment of Animals recently launched a series of print ads, created by Y&R New York, that shares awkward bedroom moments between three different couples in the aftermath of erectile dysfunction—and the animals who helped cause the problem.
PETA, which promotes animal rights and veganism, cites research that men who regularly eat meat — such as pigs, cows, or chickens — are more prone to erectile dysfunction than those who stick to a vegan lifestyle.
With the tagline “Meat Interrupts Your Sex Life,” PETA aims to show that by eliminating meat from a man’s diet not only saves the lives of animals, but can also reduce the risk of erectile dysfunction.