Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Do You Have the 'Adventure Gene'? Try Stinkdigital's Land Rover Test to Find Out

Rohan Blair-Mangat shoots adrenaline-fuelled scenes for interactive test from Tag and Y&R

Do You Have the 'Adventure Gene'? Try Stinkdigital's Land Rover Test to Find Out

In anticipation of the new Discovery Sport, Land Rover have launched their first ever adrenaline-fuelled interactive experience that sets out to engage and test users decision making skills to see if they are hard-wired to go above and beyond, and hold the ‘Adventure Gene’. Click here to give the test a go.

Shot entirely in POV, the ‘Adventure Gene Test’ drops the user who is exploring in their Land Rover L550, at the heart of a number of dramatic and unfamiliar scenarios when they are faced with a challenge. The locations present three levels of extremity with simple and elegant interaction points, inviting the user to choose the next leg of their journey. 


Whether they decide to paraglide off a cliff side, to taste exotic local food or embark on a river crossing, every second counts as their decision making is put to test when tackling each challenge. 

Once complete, data from the journey is analysed and presented as a final percentage determining how likely they are to be carrying the ‘Adventure Gene.’

Teaming up with Tag and Y&R, Stinkdigital designed and developed ‘The Adventure Gene Test’ which was shot and directed by Stink director Rohan Blair-Mangat. Built entirely in HTML5, the online experience works across all platforms and is augmented with 3D sound for a fuller experience.

Advertiser

Advertiser: Land Rover

Creative Agency

Creative Agency: Tag and Y&R

Interactive / Digital Agency

Digital Agency: Stinkdigital

Production Company

Director: Rohan Blair-Mangat

Category: Automotive , Cars

Genre: Digital