Dive into Charming ‘90s Americana with Calum Macdiarmid’s Promo for JP Cooper

Today, Great Guns director Calum Macdiarmid launches a new music video for British singer JP Cooper’s new single, ‘Sing It With Me’, featuring Norwegian singer Astrid S. 

In the charming music video set in the ‘90s, a man (JP Cooper) records a love song onto a tape, intended for his crush (Astrid S) to hear. But his plan gets derailed; the tape gets lost in the post and falls into the wrong hands, ending up on the radio. Soon, the song is so powerful that everyone who listens falls in love with him. Ironically, it seems like everyone except his crush has heard his song - will the man manage to get his feelings through?

Calum MacDiarmid crafts a sweet world in which the romance unfolds: a quaint ‘90s suburban setting full of quirky characters and comforting nostalgia.  

He comments: “Our music video for JP Cooper featuring Astrid S, is a ‘90s rom-com inspired story - an ironic twist on the old romantic notion of writing a song and putting it on to cassette to make someone fall in love with you. Set in the American suburbs, though filmed in Estonia, the ambition was to capture the Americana ‘90s feel with a nostalgic fondness. This was lovingly put together through the hard work of the art department...who I think had access to a time machine. The few necessary filming breaks on set consisted of playing Super Mario, fiddling with AOL software and winding the cassette tape ribbon up with a pencil when it got stuck.”